Privacy Policy

Last updated: January 2025

1. Introduction

Routes 2 Revenue Ltd ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services.

2. Legal Basis for Processing

We process your personal data under the following lawful bases under UK GDPR:

• Consent: When you provide explicit consent for marketing communications
• Contract: To perform our services and fulfill contractual obligations
• Legitimate Interest: For business operations, website analytics, and service improvement
• Legal Obligation: To comply with legal and regulatory requirements

3. Information We Collect

3.1 Information You Provide Directly

• Contact information (name, email address, phone number)
• Business information (company name, website URL, revenue details)
• Communication preferences and marketing consents
• Any information you provide in forms, emails, or during consultations

3.2 Information Collected Automatically

• Website usage data (pages visited, time spent, click patterns)
• Technical information (IP address, browser type, device information)
• Cookies and similar tracking technologies
• Analytics data from Google Analytics and TikTok Pixel

4. How We Use Your Information

We use your personal data for the following purposes:

• Providing our TikTok Shop setup and affiliate marketing services
• Responding to inquiries and scheduling consultations
• Sending marketing communications (with your consent)
• Improving our website and services
• Analyzing website performance and user behavior
• Complying with legal obligations
• Protecting against fraud and ensuring security

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies:

5.1 Essential Cookies

Necessary for website functionality and cannot be disabled.

5.2 Analytics Cookies

We use Google Analytics to understand how visitors use our website. This helps us improve user experience.

5.3 Marketing Cookies

TikTok Pixel helps us measure advertising effectiveness and reach relevant audiences.

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

6. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party vendors who assist with our operations (hosting, analytics, email services)
• Business Partners: When necessary to provide our services (TikTok, affiliate networks)
• Legal Requirements: When required by law, court order, or regulatory authority
• Business Transfers: In connection with mergers, acquisitions, or asset sales

We do not sell your personal data to third parties.

7. International Data Transfers

Some of our service providers may be located outside the UK/EEA. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard Contractual Clauses
• Certification schemes and codes of conduct

8. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy:

• Contact inquiries: 3 years from last contact
• Client data: 7 years after contract termination (for legal/tax purposes)
• Marketing data: Until consent is withdrawn or 3 years of inactivity
• Website analytics: 26 months (Google Analytics default)

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (subject to legal obligations)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, contact us at contact@routes2revenue.com. We will respond within one month.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure hosting and backup procedures

11. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete the information immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on our website with an updated "Last updated" date. Significant changes will be communicated via email to registered users.

13. Contact Us and Complaints

For questions about this Privacy Policy or to exercise your rights, contact us:

If you're not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: https://ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF